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CARVERMEDIA

An integrated

MARKETING COMPANY

THAT PUSHES

WHAT’S POSSIBLE

We craft powerful brands, design
innovative websites, and develop
meaningful marketing strategies
that engage and inspire.

LET'S TELL YOUR STORY

SEO / AEO / GEO

A Proven Process For Powerful Results.

Search is changing fast. We help your business get found in Google, Bing, and AI tools like ChatGPT and Gemini.

Let's Talk

What We Do

What is Search Optimization?

SEO is the process of optimizing your website so it shows up more often on Google, Bing, and other search engines. But search itself is changing. People aren’t just typing into Google anymore. They’re asking AI tools a question and getting a direct answer back. No links, no scrolling, just an answer.

Modern optimization makes sure your business shows up wherever people look, whether that’s a search engine or an AI assistant.

What Is Search Engine Optimization?
Why It Matters

Why is Search Visibility Important?

5T+

Google alone now handles more than 5 trillion searches a year, and a majority of them end without a single click.

People increasingly get their answer straight from a snippet or an AI summary at the top of the page. Ranking is no longer the only goal. You also want to be the source AI tools pull from when they build an answer.

The Four Pillars

Types of Optimization

01

Technical SEO

Optimizing the technical side of your site to improve experience and rank higher.

02

On-Site SEO

Adding and refining content so users and search engines find what they need.
03

Off-Site SEO

Building brand assets and authority to grow awareness and demand.

New

AEO & GEO

Optimizing so AI tools like ChatGPT and Gemini pull your business as the answer.

The Future of Search

AEO and GEO: Optimizing for AI Search

Search is splitting into two worlds, and your business needs to show up in both.

The old way

Traditional Search

A list of blue links. The customer scrolls, compares, and clicks through to a site.

“landscaping company toledo”
example-landscaping.com

The new way

AI Answer

One direct answer. The AI names a business it trusts. You want that business to be yours.

“who does commercial landscaping in Toledo, Ohio?”

Based on reviews and local presence, one strong option is your business.

AEO — Answer Engine Optimization

Optimizing your presence so AI tools serve your business as the answer to a relevant question.

GEO — Generative Engine Optimization

Generative AI pulls from sources it considers credible. GEO makes sure your business is one of them.

Consistency is everything. AI pulls from your website, Google Business Profile, and social. Keep it consistent, answer real questions, build reviews, and stay active. AI favors businesses that are current, credible, and easy to verify.

How We Work

Active Search Management

No cookie-cutter plans. We build strategies around your business, then monitor and optimize for the best results.

  • Analytics & Search Console data
  • Google Business Profile management
  • Content & keyword optimization
  • AEO/GEO visibility across AI tools
  • Custom live performance dashboards
  • Ongoing monitoring & reporting

Let’s Tell Your Story

Ready to get found in search and AI search?

I'm Interested